Store Activations – HP Africa Quarterly Marketing Newsletter

In-store activation educated and delighted customers around Global Citizen initiatives

January 31st, 2019HP Personal Systems Marketing0 Comments

In Q4 we ran an awareness campaign in all seven HP stores across the country, as well as in the top 20 Incredible Connection stores.

What better way to show off the amazing ins and outs of the security and privacy features of HP's Premium notebooks, than to demonstrate them in a familiar environment?

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This quarter we positioned advertisements for our EliteDisplay E243d monitor at OR Tambo International Airport. The ads were located in two strategic positions for maximum ...

This campaign was designed to encourage decision-makers across the enterprise, mid-market, and small business sectors to consider a hardware refresh ahead of Microsoft endi...

Partnering with local influencers has proven to be a fantastic way to shine a light on our Premium products by subtly showing them off to new audiences.

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HP worked closely with Microsoft this past June to drive end-user engagement with our Premium and Spectre brands, as well as with Microsoft's Windows 10 operating system.</...