HP Q3 Marketing – HP Africa Quarterly Marketing Newsletter

Building a brand that stands the test of time

August 7th, 2018HP Personal Systems Marketing0 Comments

The role of MARKETING is to build brands that stand the test of time, and I’m pleased to say that’s what we’ve done this quarter.

What better way to show off the amazing ins and outs of the security and privacy features of HP's Premium notebooks, than to demonstrate them in a familiar environment?

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This quarter we positioned advertisements for our EliteDisplay E243d monitor at OR Tambo International Airport. The ads were located in two strategic positions for maximum ...

This campaign was designed to encourage decision-makers across the enterprise, mid-market, and small business sectors to consider a hardware refresh ahead of Microsoft endi...

Partnering with local influencers has proven to be a fantastic way to shine a light on our Premium products by subtly showing them off to new audiences.

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HP worked closely with Microsoft this past June to drive end-user engagement with our Premium and Spectre brands, as well as with Microsoft's Windows 10 operating system.</...