EliteBook x360 – HP Africa Quarterly Marketing Newsletter

‘Reinvent the way you work’ campaign boosts HP’s market share in the Premium space

July 30th, 2019HP Personal Systems Marketing0 Comments

Our objectives with the campaign were to expand our commercial leadership in South Africa, and to position HP as a leader in innovation in the premium product space.

What better way to show off the amazing ins and outs of the security and privacy features of HP's Premium notebooks, than to demonstrate them in a familiar environment?

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This quarter we positioned advertisements for our EliteDisplay E243d monitor at OR Tambo International Airport. The ads were located in two strategic positions for maximum ...

This campaign was designed to encourage decision-makers across the enterprise, mid-market, and small business sectors to consider a hardware refresh ahead of Microsoft endi...

Partnering with local influencers has proven to be a fantastic way to shine a light on our Premium products by subtly showing them off to new audiences.

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HP worked closely with Microsoft this past June to drive end-user engagement with our Premium and Spectre brands, as well as with Microsoft's Windows 10 operating system.</...