HP Africa Quarterly Marketing Newsletter

HP Africa Quarterly Marketing Newsletter

Experiential airport activation puts HP’s premium security and devices front and centre

What better way to show off the amazing ins and outs of the security and privacy features of HP's Premium notebooks, than to demonstrate them in a familiar environment?

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Over 400k people see our EliteDisplay ads at OR Tambo International Airport every month

This quarter we positioned advertisements for our EliteDisplay E243d monitor at OR Tambo International Airport. The ads were located in two strategic positions for maximum ...

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HP exhibits at the DRC Mining Week conference

Between June 18 and June 21, 2019, HP exhibited its top productivity offerings at the DRC Mining Week conference. The conference was held at The Pullman Lubumbashi Grand Ka...

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‘Reinvent the way you work’ campaign boosts HP’s market share in the Premium space

This campaign was designed to encourage decision-makers across the enterprise, mid-market, and small business sectors to consider a hardware refresh ahead of Microsoft endi...

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Iconic SA fashion designer David Tlale inspires and delights with the HP Spectre x360

Partnering with local influencers has proven to be a fantastic way to shine a light on our Premium products by subtly showing them off to new audiences.

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HP Z-Series Workstation performance showcased at full-throttle Zwartkops raceway event

In mid-July, we invited some of our partners and cus...

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Mall activations and an online banner campaign drive engagement with the HP Spectre and Premium brands

HP worked closely with Microsoft this past June to drive end-user engagement with our Premium and Spectre brands, as well as with Microsoft's Windows 10 operating system.</...

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‘Reinvent the way you work’ campaign boosts HP’s market share in the Premium space

July 30th, 2019HP Personal Systems Marketing0 Comments

Our objectives with the campaign were to expand our commercial leadership in South Africa, and to position HP as a leader in innovation in the premium product space.

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FILED UNDER: CommercialTAGGED WITH: EliteBook x360, Reinvent the way you work

Great strides in Premium, Gaming, and Commercial

July 30th, 2019HP Personal Systems Marketing0 Comments

Thank you to all those of you who contributed to all our Q3’19 activities – these contributions are essential to our marketing success, writes Avashna Ramnarain.

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FILED UNDER: OpinionTAGGED WITH: Ed's Note

Massive brand exposure at the Mandela 100 Global Citizen Festival

January 31st, 2019HP Personal Systems Marketing0 Comments

HP’s presence at the Mandela 100 Global Citizen Festival was loud, proud, and massively impactful!

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FILED UNDER: CommercialTAGGED WITH: Global Citizen Festival, Mandela 100

HP helps out at the SOS Children’s Village

January 31st, 2019HP Personal Systems Marketing0 Comments

HP donated six computers, essential stationery, and board games to the organisation.

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FILED UNDER: CommercialTAGGED WITH: SOS Children's Village

HP challenges and engages corporates with a scaled-down version of mall activations

January 31st, 2019HP Personal Systems Marketing0 Comments

This past quarter, we took the idea of educating consumers with interactive stands in malls to four of our biggest corporate clients.

We visited Edcon, First...

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FILED UNDER: Commercial

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