HP Africa Quarterly Marketing Newsletter

HP Africa Quarterly Marketing Newsletter

Category: Consumer

HP OMEN and HP PREMIUM blow away the crowds at mall activations across Africa

February 6th, 2018HP Personal Systems Marketing0 Comments

These HP OMEN and HP PREMIUM Q1 mall activations took place in South Africa, Tunisia, Morocco, and Nigeria.

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FILED UNDER: ConsumerTAGGED WITH: HP, HP Africa, HP OMEN, HP PREMIUM, Q1 Mall Activations

OMEN by HP featured on SABC News

February 6th, 2018HP Personal Systems Marketing0 Comments

HP OMEN featured in a South African news story about the growth and popularity of esports.

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FILED UNDER: ConsumerTAGGED WITH: Consumer, eSports, Gaming, HP OMEN, HP OMEN on SABC News

OMEN by HP Masters Lagos 2017 – In-store promotion with YUDALA

November 2nd, 2017Deon Du Plessis0 Comments

On the back of a successful OMEN Masters tournament in Lagos, a Yudala in-store promotion ran from the 11th to the 31st of October, while stocks lasted.

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FILED UNDER: ConsumerTAGGED WITH: FIFA17, Nigeria, OMEN by HP, OMEN Masters in Lagos, Yudala Promotion

OMEN by HP attends rAge, sponsors NAG LAN

October 31st, 2017HP Personal Systems Marketing0 Comments

HP OMEN attended this year’s rAge exhibition to show off its latest products and bond with the local gaming community.

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FILED UNDER: ConsumerTAGGED WITH: Gaming, HP OMEN, rAge 2017, Really Awesome Gaming Event, South Africa

Consumer Advertising – RSA and Tunisia

August 4th, 2017HP Personal Systems Marketing0 Comments

Microsoft JMA funded a retail ad campaign in which HP products were featured in Incredible Connection’s broadsheets, and on the prime banner space on their website. Flyers were also handed out at Vodacom stores highlighting HP deals.

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FILED UNDER: ConsumerTAGGED WITH: Q3 2017, South Africa, Tunisia

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Experiential airport activation puts HP’s premium security and devices front and centre

What better way to show off the amazing ins and outs of the security and privacy features of HP's Premium notebooks, than to demonstrate them in a familiar environment?

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Over 400k people see our EliteDisplay ads at OR Tambo International Airport every month

This quarter we positioned advertisements for our EliteDisplay E243d monitor at OR Tambo International Airport. The ads were located in two strategic positions for maximum ...

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HP exhibits at the DRC Mining Week conference

Between June 18 and June 21, 2019, HP exhibited its top productivity offerings at the DRC Mining Week conference. The conference was held at The Pullman Lubumbashi Grand Ka...

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‘Reinvent the way you work’ campaign boosts HP’s market share in the Premium space

This campaign was designed to encourage decision-makers across the enterprise, mid-market, and small business sectors to consider a hardware refresh ahead of Microsoft endi...

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Iconic SA fashion designer David Tlale inspires and delights with the HP Spectre x360

Partnering with local influencers has proven to be a fantastic way to shine a light on our Premium products by subtly showing them off to new audiences.

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HP Z-Series Workstation performance showcased at full-throttle Zwartkops raceway event

In mid-July, we invited some of our partners and cus...

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Mall activations and an online banner campaign drive engagement with the HP Spectre and Premium brands

HP worked closely with Microsoft this past June to drive end-user engagement with our Premium and Spectre brands, as well as with Microsoft's Windows 10 operating system.</...

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