HP Africa Quarterly Marketing Newsletter

HP Africa Quarterly Marketing Newsletter

Author: HP Personal Systems Marketing

HP Z-Series Workstation performance showcased at full-throttle Zwartkops raceway event

July 30th, 2019HP Personal Systems Marketing0 Comments

In mid-July, we invited some of our partners and customers to the Zwartkops Raceway to experience the power of speed.

Their first taste of it was in a one-hour...

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FILED UNDER: CommercialTAGGED WITH: HP Z-Series Workstations

Premium stands at HP Shops across the country drive HP Envy unit sales

July 30th, 2019HP Personal Systems Marketing0 Comments

In June, we ran a joint marketing campaign with Microsoft promoting HP Envy notebooks and Windows 10.

We set up...

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FILED UNDER: ConsumerTAGGED WITH: HP Envy, HP Shop, Mall Activations

Experiential airport activation puts HP’s premium security and devices front and centre

July 30th, 2019HP Personal Systems Marketing0 Comments

Thanks to OR Tambo’s average monthly foot traffic of a whopping 896,516 people, the activation got a lot of attention.

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FILED UNDER: CommercialTAGGED WITH: HP EliteBooks, HP Premium Products, HP SureView

Iconic SA fashion designer David Tlale inspires and delights with the HP Spectre x360

July 30th, 2019HP Personal Systems Marketing0 Comments

We followed David around with a camera crew to showcase his design process, and highlight how his HP Spectre x360 helps him bring his creations to life.

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FILED UNDER: ConsumerTAGGED WITH: David Tlale, Influencers, Spectre x360

Interactive breakfast session shows just how secure HP’s excellent Elite products are

July 30th, 2019HP Personal Systems Marketing0 Comments

In mid-July, HP took the opportunity to sit down with the CIOs of our top 20 ENS customers and talk about our Premium Elite series of business products in an informal, relaxed setting. These events were held in both Cape...

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FILED UNDER: CommercialTAGGED WITH: HP Elite, Multi-layered Security, Security

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Experiential airport activation puts HP’s premium security and devices front and centre

What better way to show off the amazing ins and outs of the security and privacy features of HP's Premium notebooks, than to demonstrate them in a familiar environment?

...

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Over 400k people see our EliteDisplay ads at OR Tambo International Airport every month

This quarter we positioned advertisements for our EliteDisplay E243d monitor at OR Tambo International Airport. The ads were located in two strategic positions for maximum ...

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HP exhibits at the DRC Mining Week conference

Between June 18 and June 21, 2019, HP exhibited its top productivity offerings at the DRC Mining Week conference. The conference was held at The Pullman Lubumbashi Grand Ka...

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‘Reinvent the way you work’ campaign boosts HP’s market share in the Premium space

This campaign was designed to encourage decision-makers across the enterprise, mid-market, and small business sectors to consider a hardware refresh ahead of Microsoft endi...

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Iconic SA fashion designer David Tlale inspires and delights with the HP Spectre x360

Partnering with local influencers has proven to be a fantastic way to shine a light on our Premium products by subtly showing them off to new audiences.

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HP Z-Series Workstation performance showcased at full-throttle Zwartkops raceway event

In mid-July, we invited some of our partners and cus...

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Mall activations and an online banner campaign drive engagement with the HP Spectre and Premium brands

HP worked closely with Microsoft this past June to drive end-user engagement with our Premium and Spectre brands, as well as with Microsoft's Windows 10 operating system.</...

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