On the 25 May 2018, a group of niche acquisition customers joined us at SwartKops Raceway in Johannesburg for an interactive DaaS business product session to explore how HP can help make their companies more efficient, improve their employee experience, and free up IT resources.
We wanted to show them that they can Accelerate and boost employee productivity and IT efficiency with world-class computing solutions from HP Device as a service (DaaS). This incorporated hardware and accessories to lifecycle services and support.
The interactive session was followed by an afternoon of speed on the track to tie into the “accelerate” theme of the event.
- What: Gain market share for Commercial PC in Johannesburg
- Why: Drive Elite, Value and Commercial PC portfolio
- How: Compelling & Engaging experience at a prime event location
HERO PRODUCTS:
- HP EliteBook 1012 x2
- HP EliteBook 1020
- HP EliteBook 1040 G4
- HP EliteOne 1000
Business Objectives
- Expand and maintain our Leadership in South Africa
- Position HP as a thought leader about Innovation and talk about Leapfrogging technologies into South Africa- Commercial PC, Security, and DaaS
Communication Objectives:
- Position HP as innovative in the Corporate sector
- Strengthen the HP brand in the Corporate space
- Create a customer journey from “awareness” to “eventual purchase”