Consumer Advertising – RSA and Tunisia – HP Africa Quarterly Marketing Newsletter

Microsoft JMA funded a retail ad campaign in which HP products were featured in Incredible Connection’s broadsheets, and on the prime banner space on their website. Flyers were also handed out at Vodacom stores highlighting HP deals.

2 Million Retail Catalogue copies circulated
100k Online Banner Impressions

Experiential airport activation puts HP’s premium security and devices front and centre

What better way to show off the amazing ins and outs of the security and privacy features of HP's Premium notebooks, than to demonstrate them in a familiar environment?

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Over 400k people see our EliteDisplay ads at OR Tambo International Airport every month

This quarter we positioned advertisements for our EliteDisplay E243d monitor at OR Tambo International Airport. The ads were located in two strategic positions for maximum ...

‘Reinvent the way you work’ campaign boosts HP’s market share in the Premium space

This campaign was designed to encourage decision-makers across the enterprise, mid-market, and small business sectors to consider a hardware refresh ahead of Microsoft endi...

Iconic SA fashion designer David Tlale inspires and delights with the HP Spectre x360

Partnering with local influencers has proven to be a fantastic way to shine a light on our Premium products by subtly showing them off to new audiences.

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Mall activations and an online banner campaign drive engagement with the HP Spectre and Premium brands

HP worked closely with Microsoft this past June to drive end-user engagement with our Premium and Spectre brands, as well as with Microsoft's Windows 10 operating system.</...