OMEN by HP attended this year’s rAge exhibition to show off its latest products, demonstrate its gaming chops to local gamers, and generally make a South African splash.
rAge is the acronym for the Really Awesome Gaming Event, and it’s South Africa’s biggest annual videogaming, computer, technology and geek culture exhibition. It takes place in early October every year at the TicketPro Dome in Northgate, Johannesburg, and this year it unfolded over the weekend of the 6th, 7th, and 8th of October.
Over the course of the weekend tens of thousands of enthusiastic fans descended on the venue to enjoy and absorb three days of gaming, technology, gadgets, and geek lifestyle entertainment. Over 35,000 people attended the event over the three days – the official headcount stood at 35,845 by the time the Dome’s doors closed on the Sunday.
Every year, rAge hosts the NAG LAN as well. It’s South Africa’s biggest Bring Your Own Computer/Console gaming event, enabling gamers to spend 52 hours playing games with and against each other on the same network. This year’s LAN was enjoyed by 2000 enthusiastic gamers, and HP OMEN sponsored it, drawing eyeballs to the brand, its products, and its value proposition.
- Primary: Drive awareness of OMEN by HP family
- Supporting: Drive preference and credibility of OMEN by HP family
- Primary: Enthusiasts, Performance Gamers
- Secondary: Casual Gamers
- 35,845 Attendees over 3 days
- Twitter/Facebook/Instagram Engagement: 836
- Reach: 14 106
- Engagement Rate: 5.93%