In June, we ran a joint marketing campaign with Microsoft promoting HP Envy notebooks and Windows 10.
We set up stands showcasing the Envy’s premium look and feel in five top retail outlets, in this case HP Shops across the country, aiming to achieve a sales target of 1,000 units.
By the time the campaign wrapped up, we’d managed to increase that by an impressive 200, for a total of 1,200 units sold as a direct result of our marketing efforts.
These mall activations were supported by an online campaign that used HP Envy banners to attract clicks that linked to “How to buy” pages.