This quarter we positioned advertisements for our EliteDisplay E243d monitor at OR Tambo International Airport. The ads were located in two strategic positions for maximum impact.
The first was a pillar package in and around the airport’s Customs area, inside the International Arrivals terminal.
This particular site faces foot traffic coming from Baggage Collections, through Customs and to the area where travellers meet and greet their friends/family/colleagues. Advertisements placed in this area are seen by over 400,000 LSM 7-10 travellers each month.
And this is the advertisement people saw:
The second site we chose was a wall in the international arrivals area, where travellers move from Customs to meeters and greeters, facing the same 400,000 average monthly passengers in the LSM 7-10 bracket.
The ad they were shown is this one:
With an average of over 400,000 people seeing these ads every month, we achieved maximum exposure for one of our top Premium products, the truly superb EliteDisplay E243d Docking Monitor.