Adekunle Gold is a huge Instagram star in Nigeria, with a massive following over over 3.1 million people on the platform.

He was a natural choice for us to partner with this past quarter, which we did by giving the Nigerian singer/songwriter/graphic designer an HP Pavilion with which to create even faster and easier than before.

As he says in the video we made with him, “…everything is pretty much easier now”, talking about the process of making music that once upon a time required the use of a big, bulky desktop system.

With the Pavilion, all of the power Adekunle Gold needs is literally right at his fingertips.

The campaign was a huge Instagram success, generating 138 653 Likes, 1744 comments, and 345 986 views from two static posts, and two videos.

Meanwhile over on Twitter, two posts from Adekunle Gold with the hashtag #HPPavilion earned 690 Likes, 59 comments, and 71 retweets.

Check out the video below: