Welcome to the first edition of HP’s Africa Marketing Newsletter, in which we aim to highlight the best of HP’s marketing strategies and activities across the African continent for each quarter.

And what a fantastic quarter we’ve just had to kick us off! We’ve executed several Consumer and Commercial PC activities in Nigeria, Morocco, Tunisia, and South Africa, from gaming to commercial and more, and seen enthusiastic responses from everyone we’ve engaged with despite the tough market conditions.

Africa dominated the PC gaming market this quarter, as we saw terrific responses to our initiatives in Tunisia and Morocco, and recently in South Africa as well. Morocco’s Summer Games and Tunisia’s Masters of Gaming events were massive successes, and were followed by a new e-tournament in South Africa,

RUSH, and the OMEN Challenge in Nigeria in which we got to show gamers what HP has to offer. RUSH took place in the Sandton Convention Centre in Johannesburg between the 21st and 23rd of July, and was incredibly well-received by the local gaming community. The event allowed the OMEN brand the opportunity to enhance its gaming credibility directly with the range’s intended audience – hardcore gamers – who gathered to see local e-sports teams competing for big money in various tournaments featuring games like CS:GO and Dota 2.

On the Commercial side, the quarter’s highlight was the Central Africa customer visit to the Barcelona Demo Centre in July. We took 12 customers from across Nigeria and Ghana to two days of PC and Print workshops that were jam-packed with fascinating activities.

Feedback from the event included

‘A million thanks to the folks at HP for the great work done. Special thanks to Emmanuel Eze, Ade, Tunji, *V , Avashna, Berinn and colleagues from other sectors. Outside this forum, the collaboration continues… ‘’ Olumuyiwa Caleb I.T head, University of Ibadan

‘So much appreciation to HP team for the opportunity and the wonderful Barcelona experience…. Thanks everyone for contributing to Catalan fun….a bientot ‘’ Alagbe Abdulraman Team Lead I.T Huawei

In all it’s been a fantastic quarter for us, and we look forward to highlighting many more fascinating events and engagements with our customers and partners in the coming months.

Avashna Ramnarain

HP Personal Systems Africa Marketing Manager at HP