HP worked closely with Microsoft this past June to drive end-user engagement with our Premium and Spectre brands, as well as with Microsoft’s Windows 10 operating system.

We did this through a joint marketing agreement that involved a unique mall activation at Sandton City set in a simulated coffee shop environment, as well as various banners and online ads representing our Premium products that we threw some marketing spend behind.

The results we achieved with these activities surpassed our targets, and by a good margin.

Our online campaign aimed to earn 500,000 impressions but ended up getting one million impressions. We were looking for an impact of 1000 unit sales, but when the dust settled we’d managed to reach an actual impact of 2000 units!

The mall activation also experienced great success: we had hoped we’d see 1,000 stand visitors and 950 unit sales, and actually achieved 2,000 stand visitors and an impact of 1,200 units, largely thanks to the 1,206 demos that were done in this unique setting.

The combination of conducting product demonstrations in a fun, unique setting clearly engaged passers-by.

Overall, we were very pleased with the results achieved by this JMA.