Dear Team,

Welcome to our Q4’19 Marketing newsletter. This newsletter provides me with a chance to reflect on what the marketing team has been able to achieve in the last quarter, and what’s coming down the line particularly in relation to the Marketing Priorities identified in terms of Premium, Gaming and Commercial.

Premium consideration on both the CPS and BPS preference continues to be a challenge, added with the lack of consistency in market presence. In Q4’19 we will continue to drive consistency across all touch points throughout the customer journey to ensure HP presence and top mind consideration is prominent. We will Build brand equity for HP via marketing campaigns that build halo across entire portfolio through consistent storytelling of “Keep Reinventing” to clearly and distinctly differentiate our competitors via consistent, ownable and relatable communications that connect and relate to our target audience.

We want to Reinforce #1 BPS position in Q4’19 and Establish HP as “The World’s Most Secure” to CEP-MM by drive awareness of the need for hardware embedded security solutions. We will leverage security as a differentiator to drive profit expansion through growing market share and sales mix of  higher margin products: HP Elite PCs and displays & accessories.

Today’s business leaders want style, mobility and freedom. They are hard-charging, fast moving, highly ambitious and driven to succeed. They travel more often than most, work across multiple locations. Moreover, they are very image conscious. Our New BPS campaign will focus on the HP Elite Dragonfly which will creates opportunity for brand building. The top three concerns in small businesses are the weight of device, difficulty to transfer files, and loss of WIFI connectivity. In Q4 we will launch Dragon Fly in RSA by targeting Mobile Execs and sales reps- who strongly desire the new HP Elite DragonFly. 

Q4’19 also sees the Relaunch of the OMEN brand through a new brand campaign and visual identity system and create halo to gaming sub-brands like Pav gaming/Voodoo. We plan to increase engagement in key community channels and industry Events like Comicon Africa 2019. HP will leverage Online, Social, and Digital platforms to reach both gaming audiences. By advertising among the top 5% most popular Online Platforms, Facebook TV, Instagram TV, we will reach engaged audiences far and wide. . This coupled with strong Instore activities and sponsored events will ensure we boost our engagement levels with our target audiences.

Thank you to all those of you who contributed to all our Q3’19 activities – these contributions are essential to our marketing success. Please find Q3’19 Highlights below as well as what’s coming in Q4’19.

I wish you all a successful quarter.

Avashna Ramnarain, HP PC Marketing Manager
North West, Southern and Central Africa