What better way to show off the amazing ins and outs of the security and privacy features of HP’s Premium notebooks, than to demonstrate them in a familiar environment?

Which is why, during the month of July, HP set up an experiential activation at OR Tambo International Airport where passers-by could engage with the HP brand in a fun and unusual way: in a simulated airplane.

In this live demo environment, people were shown how security features
like SureView on the EliteBook x360 work, driving home the message of HP’s security expertise and the versatility of our premium PC products.

The activation was located in an 8m x 3m stand in the domestic retail area of the airport, next to the Ferrari kiosk and opposite the CAPI electronics store.

Thanks to OR Tambo’s average monthly foot traffic of a whopping 896,516 people, the activation got a lot of attention.