HP’s partnership with News24, in which we engaged in a site takeover and published various articles inspiring young people to #bethegeneration of change-makers, yielded some very positive results from which we gained valuable insights.

News24 microsite
Reached around 168 000 visitors
Achieved about 153 000 unique visitors
The average time spent per visit was 02:24

24 Social Posts
Reached an average of 35 000 people
Engagement rate of 0.22%

Campaign Display Ads
Appeared over 3.6 million times
Click-through rate of 0.3%
Home page takeover CTR was 0.89%

The most-read News24 articles:

Target Achieved
This partnership helped us reach our desired target market: millennials.