In Q4 we ran a Global Citizen awareness campaign in all seven HP stores across the country, as well as in the top 20 Incredible Connection stores.
Our objective was to create awareness by educating and engaging with customers around our various sustainability goals, such as the recycling of inkjet cartridges.
Of those 20 stores, we did a total store branding takeover in 12 of them in the Johannesburg and Pretoria regions.
We used unique educational point-of-sale elements and window displays as well as brand ambassadors to encourage people to pledge to make the world a better place.
One of the biggest highlights of the campaign was South African President Cyril Ramaphosa stopping by the Sandton HP Store to buy a Spectre by HP and make his own pledge.
Customers responded positively to the campaign, particularly around the recycling messaging:
