This past quarter saw HP showing off its support for the Global Citizen Partnership that kicked off back in 2013.
HP partnered with Mandela 100 change makers and made use of a combination of original and curated content in alignment with HP’s sustainability goals to amplify our sustainability messaging.
In partnership with News24, HP engaged in paid social content to augment News24 articles, in so doing inspiring a generation of “change makers”. The hashtag for the campaign was #bethegeneration.
Here are some of the stories that came from the “#bethegeneration initiative:
Here’s a look at how many times these videos were viewed:
