Security, Value, and DaaS event in Cape Town

HP Personal Systems Marketing0 Comments

Endpoint security breaches are rapidly increasing every year.

HP is reinventing how to secure the potential of technology that in turn has the power to transform human potential. By integrating protections into everything we create, HP is ensuring security is paramount and our products are resilient to attacks. Our goal is to not simply protect devices data and identities, but reinventing how they are secured , so people and companies can stay a step ahead of an ever-evolving and always disruptive world of attacks.

On the 15 March 2018, a group of niche acquisition customers joined us at Tokara Vineyard in Cape Town for an interactive business lunch and product session to explore the current security risks and related HP security innovations designed to mitigate their business risks.

  • What: Gain market share for Commercial PC in Cape Town
  • Why: Drive Elite, Value and Commercial PC portfolio
  • How : Compelling & Engaging experience at a prime event location

HERO PRODUCTS:

  1. HP Elitebook 1012 x2
  2. HP Elitebook 1030
  3. HP EliteBook 1040
  4. HP Sprout
  5. HP ZBook x2
  6. HP ZBook 15u G5
  7. HP ZBook Studio

Business Objectives

  • Expand and maintain our Leadership in South Africa
  • Position HP as a thought leader about Innovation and talk about Leapfrogging technologies into South Africa – Commercial PC, Security, and Value

Communication Objectives:

  • Position HP as innovative in Corporate Sector
  • Strengthen the HP brand in the Corporate space
  • Create a customer journey from Awareness to eventual purchase

Marketing Objectives

  • Marketing-influenced Opportunities and Marketing Generated Opportunity lead generation based on 100% niche targeted reach of 22 attendees from Cape Town’s top 8 Acquisition accounts – Capitec; Sanlam; Old Mutual; PnP; Investec; Woolworths; TFG; and PEP at the event.
  • Target: 22 attendees from 8 Niche HP Acquisition Accounts
  • HP Brand visibility and key relationship building with key customers Directors, C Level Execs, IT and CIOs and Managers etc.
  • Use this platform to share HP’s technologies and mega trends to users

Menu

The menu was customised and each course was security themed to ensure the messaging carries throughout the meal. Corbett Hoaxland was the guest speaker from HP covering Security and DaaS and, Roger Green covered Value.