On the 9th of March 2018, HP held a very successful Open Day at the First National Bank at Bank City, Johannesburg.
- What: Gain market share for Commercial PC above 1200$ AUP
- Why: Drive Elite and commercial PC portfolio to eventually reach 45 000 user conversions
- How: Compelling & Engaging – On-site execution at customer site
Hero Products:
- HP Elite notebook 1012 x2
- HP 800 G3 SFF
- HP Elite Notebook 820 G3
- HP Elite Notebook 850 G3
- HP Zbook 15 G3
- HP Elite Notebook 1030 G2
- HP 800 G3 AIO Non Touch
- HP 600 G3 DM
Marketing Objectives:
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- Marketing Influenced Opportunities and Marketing Generated Opportunity lead generation based on 10% reach of the 12,000 employee leads from the Event. 1200 leads
- Target: 12,000 FNB Employees at Bank City on 9 March 2018
- HP Brand visibility and key relationship building with FNB leadership spanning across employee sectors, corporate Directors, C Level Execs, finance, risk, marketing etc.
- Use this platform to share HP’s technologies and mega trends to users
Branded items and giveaways:
Ice-cream and coffee were handed out to all who visited the stand.
Deal WON to DATE:
- 6000 PC Devices
Current Device Potential:
- PC and DaaS opportunity valued at $5,25M
- 45000 PC users (National Rollout) conversion
Marketing Mix:
- Onsite Experiential Zone at the Bank
- Promotional Branding
- Promotional Offers on Print and PC
- HP Branded Items and Giveaways
Business Objectives
- Expand and maintain our Leadership in South Africa
- Position HP as a thought leader about Innovation and talk about Leapfrogging technologies into South Africa- Commercial PC, Security, Printing
Communication Objectives:
- Position HP as innovative in the Banking Sector
- Strengthen the HP brand in the Banking space
- Create a customer journey from Awareness to Purchase
The next planned day is scheduled for Q3 2018, and will target another 5000 employees at a secondary site.
Thank you to all who made this day such a success!
