HP at the Autodesk University South Africa Design Expo

Autodesk University South Africa is the premier Autodesk conference for those who design, build, make, and create in sub-Saharan Africa using the popular Autodex design software.

The conference took place on the 8th of September at Century City in Cape Town, and attracted over 700 attendees, made up of engineers, designers, and members of the media.

Attendees of the conference got access to all kinds of Autodesk-related offerings, like exposure to the company’s thought leadership, a smattering of hands-on classes that teach new skills, and also track sessions with Autodesk experts that broaden horizons.

We were there to show off our incredible HP Workstation family of powerhouse computers that have been designed from the ground up with raw performance in mind, and to raise awareness of the range among the designers and engineers that make use of Autodesk products locally.

Autodesk is a notoriously performance-hungry application, and what better way to feed that hunger than with the HP Workstation’s impressive abilities and careful attention to detail?

Objectives
  • Primary: Drive awareness of the HP Workstation family
  • Supporting: Drive preference and credibility of HP Workstations
Target Audience
  • Engineering, design and media verticals
Logistics
  • Date: 8 Septemer 2017
  • Venue: Century City, Cape Town
Campaign Metrics & ROI
  • 720 attendees across engineering, design, and media attended the conference